September 5, 2024

Top Questions to Ask When Hiring a Financial Advisor

David Hunter, CFP®

Choosing the right financial advisor is a crucial decision that can significantly impact your financial future. To ensure you're making the best choice, it's important to ask the right questions during the selection process. Here are the top questions you should ask when hiring a financial advisor:

1. Do you specialize in my specific situation or profession?

Every individual's financial situation is unique, and some advisors specialize in working with clients from specific professions or with particular financial circumstances. Ask potential advisors about their experience with clients similar to you. For example, if you're a small business owner, you might benefit from an advisor who specializes in entrepreneurial finance. Or, to draw an analogy to the medical community, you wouldn’t see a cardiologist if you were dealing with knee pain, would you? Just because an advisor is willing to bring you on as a client does not mean that they are the best fit for your circumstance.

2. How can I verify your reputation and credentials?

Due diligence is crucial when selecting a financial advisor, especially with today’s technology allowing clients to find financial advisors virtually. Here are some steps you can take to help you research the reputation of the advisor:

- Check the SEC's Investment Adviser Public Disclosure (IAPD) website.

- Look up the advisor on FINRA's BrokerCheck.

- Read online reviews and testimonials, but be aware that these can be biased. It's important to note that not all advisors are permitted to use testimonials, depending on their state of registration and regulatory status. The absence of testimonials doesn't necessarily reflect negatively on an advisor; it may simply be due to regulatory restrictions.

- Explore the advisor's online presence. Many advisors share their knowledge and expertise through blog posts, social media content, podcasts, or video channels. These can give you valuable insights into their financial philosophy, communication style, and areas of expertise.

3. How are you compensated?

Understanding how your advisor is paid is crucial for identifying potential conflicts of interest. There are three main compensation models:

Fee-Only: These advisors are paid directly by clients and do not receive commissions from selling financial products. This model is often considered the most transparent and least prone to conflicts of interest.

Fee-Based: These advisors charge fees for their services but may also earn commissions from certain product sales.

Commissions-Based: These advisors, often called brokers, earn money primarily through commissions from product sales.

For more information on these compensation models, you can refer to the National Association of Personal Financial Advisors (NAPFA) website.

4. Are you a fiduciary?

A fiduciary is legally obligated to act in your best interest at all times. Not all financial advisors are fiduciaries, so it's important to ask this question directly. Registered Investment Advisors (RIAs) are required to be fiduciaries, while broker-dealers are generally held to a less stringent "suitability" standard.

5. What are your qualifications?

Ask about the advisor's education, certifications, and experience. One of the most respected designations in the financial planning industry is the Certified Financial Planner (CFP) designation. CFP professionals have completed extensive training and are held to rigorous ethical standards.

To learn more about the CFP designation and what it entails, visit the CFP Board website.

6. What is your investment philosophy?

Understanding an advisor's investment philosophy will help you determine if their approach aligns with your financial goals and risk tolerance. Ask about:

- Their approach to asset allocation

- How they select investments

- Their views on active vs. passive investing

- How they manage risk

Remember, there's no universally "correct" investment philosophy, but it should align with your personal financial goals and risk tolerance.

By asking these questions, you'll be better equipped to choose a financial advisor who can effectively guide you towards your financial goals. Remember to take your time, do your research, and don't hesitate to interview multiple advisors before making your decision.

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